My Framer Site

CATEGORY

Fintech

MY ROLE

Product Designer

TEAM

1 engineer,

1 PD

Problem

Metro commuters and daily shoppers interact with multiple disconnected systems throughout the day, making everyday transactions more fragmented than seamless.

They use different cards for transit and payments.

They rely on apps that don’t talk to each other.

They earn rewards but don’t know how—or where—to claim them.

They miss out on real value because it’s hidden in digital clutter.

As a result, users feel overwhelmed by complexity and underwhelmed by the reward—prompting them to disengage entirely.

What I saw on ground...

Unpacking everyday chaos in metro journeys

As this project kicked off, it became clear that the problem wasn’t just about building a wallet—it was about rethinking how people move through their day. The goal wasn’t to design just another product, but to untangle the small frictions that add up to big frustration.

To understand this better, we spoke to metro riders, small business owners, and frequent digital payment users across Bangalore. What emerged was a surprisingly consistent narrative: the system was designed for convenience, but delivered fragmentation.

Who we were building for

We weren’t designing for "users."

We were designing for people on the move—each with a different rhythm, but the same everyday needs.

To understand them better, we mapped out and spoke with:

From Scattered Journeys to a Single Destination

Orbit was already onto something — a single card that worked across metro, bus, and retail.
But for commuters, the experience still felt fragmented.
There was a gap between the physical card and a meaningful digital experience.

Where I Stepped In

My role wasn’t to invent Orbit.
It was to reimagine its ecosystem — to build the companion app, shape the digital identity, and help the card find its purpose in real people’s pockets.

Rethinking the Card — for Recall & Recognition

The Orbit Card needed a stronger presence — something bold enough to stand out on a crowded metro platform, and simple enough to feel familiar.

I explored multiple color systems, gradients, and brand marks that balanced playfulness and trust.

Amidst scattered payments and forgotten rewards, the idea took shape — a single card, designed to move seamlessly with the user. Ride the metro, shop at local stores, pay online or offline — and earn something real every time.

But a smart card needed a smarter companion

the Orbit app